Job Role - Digital Marketing Analyst.
Location of Job - Work From Home and Work From Office. It has hybrid work style and office location for this job will be Bangalore.
Job Duties and Responsibilities - The responsibilities for this opening are mentioned below in-detail
Extensive understanding of digital marketing spanning social, display, and programmatic platforms
Build measurement plans that define clear goals and KPIs for both marketing (e.g. campaign, media test) and technology (e.g. web or app) initiatives
Devising strategies for measuring digital campaigns and web performance and responsible for managing the company’s digital customer acquisition funnel
Identify growth prospects based on market trends, customer insights, and competitive analysis
Collecting data from sources like Google Analytics, Facebook Insights, Twitter Analytics, etc. to generate customer behavior reports and creating performance reports for campaigns and websites using dashboards and data visualizations
Develop and oversee the implementation of multi-channel marketing campaigns, with a focus on content marketing, SEO, email marketing, and paid advertising to drive efficient customer acquisition and maximize ROI
Identify key growth opportunities and prioritize initiatives based on market trends, customer insights, and competitive analysis.
Qualification Required - The candidates must be a bachelor's degree holder in marketing field or equivalent.
Age - A candidate must be at least 18 years old. There is no upper age limit mentioned by Tech Mahindra.
Pay Scale/CTC - The average salary of an Digital Marketing Analyst at Tech Mahindra is Rs 25,300 per month approximately which will be around 3.0 lakhs per year.
Expected Knowledge and Skills - The knowledge and skills that you need are given below
Familiarity with metrics to develop test plans, establish benchmarks and measure performance in digital channels
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Strong analytical and strategic thinking skills
Ability to make data-driven decisions
Strong communication and presentation skills.
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